Sharon Macaluso

Contact Info

Sharon Macaluso
University of Georgia SBDC
2296 Henderson Mill Road
Suite 404B
Atlanta, GA 30345
(770) 414-3110
small business, marketing, market research, strategic planning, women, entrepreneur, finance, management


Sharon Macaluso, MBA is the Area Director and a Business Consultant with The University of Georgia Small Business Development Center (SBDC), DeKalb Office. In this role, Sharon oversees the operations for the DeKalb SBDC office and focuses on meeting the needs in the small business communities in DeKalb and Rockdale Counties. Sharon has been with the UGA SBDC since 1995, and has consulted with more than 2000 small to medium sized business owners.

Sharon’s areas of expertise include strategic planning, marketing and market research, business planning, brand development, management, employee relations & retention, recruitment, facilitation, training, leadership development, customer service and real estate. She has written several publications and articles on marketing, market research, strategic planning, women-owned business issues and customer service.

Sharon has been recognized for superior service, winning several awards including The Georgia SBDC Network’s “Outstanding Project of Year” for two years, and a “Good Works” award, bestowed on her by one of her clients at their 20th Anniversary Celebration. Having more than 25 years of corporate and small business experience, she has held management and marketing positions with Eastern Airlines and IBM and has worked with her father in running their family-owned enterprise, a hosiery manufacturing facility in North Carolina. While at Eastern Sharon won the “Striving For Excellence” Award and received an “Outstanding Achievement Award” while with IBM.

Sharon holds a Master of Business Administration degree with a concentration in Marketing from Kennesaw State University and a Bachelors of Arts Degree from the University of North Carolina. She is also a graduate of the University of Georgia’s Business Management Practicum, with concentrated courses of study in entrepreneurial finance, management and marketing.

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